Branding & Demand Gen

Driving full-funnel marketing, demand generation campaigns, and content creation.

Rebrand

Graphic Design

Content

Demand Gen

Strategy

Summary

Team

industry

Professional Services & Staffing

Size

Corporate Startup (Post Acquisition)

timeframe

2020-ongoing

GEO

Global

About the project

We've developed marketing strategy that generated B2B leads and new business opps. Together, we produced 20+ white papers, salary reports, and case studies while managing blogs, social media, and website content.

Numbers

20+

gated assets (white papers, case studies, thought leadership reports)

demand campaigns (B2B)

company rebrand

What we delivered

Blogs, website content, social media, and long-form thought leadership assets. When the time came for a major milestone, we guided a full company rebrand ahead of their acquisition by Heico Group, managing everything from brand identity to UI and website design. 

"Working with GTMCAN team has been a game changer for us at acework. They handled all our social media, blog posts, newsletters, HubSpot automation and campaigns that really moved the needle. Hatchy and Marta created solid, research-driven content that boosted our lead gen and kept our pipeline full. They're flexible, fast and always deliver on time."